Minority Demands Apology And Dismissal Of Sam George Over DSTV Value Offer Confusion

The controversy surrounding subscription fees for DStv has taken a dramatic turn, with the Minority in Parliament accusing the Minister for Communication, Digital Technology and Innovation, Sam George of pursuing a populist and disingenuous strategy that has left consumers without the promised relief.

Since August, Sam George has championed a 30 percent reduction in DStv subscription fees, citing the stark disparity between Ghana’s premium bouquet at $83 and Nigeria’s $29. MultiChoice, operators of DStv, rejected the demand as “untenable,” warning of job losses and reduced service options. The company instead proposed a price freeze coupled with a halt on remittances, which the Minister dismissed as “illogical.”

The standoff escalated when the National Communications Authority (NCA) imposed a GH¢10,000 daily fine on MultiChoice for failing to submit pricing data. Throughout, the Minister maintained his uncompromising stance, famously declaring:

“I will meet the Ghana and South African team in my office, and I am clear in my mind that the meeting will not come to an end without an agreed price reduction. We are grateful for the upgrade offers, but that is not what we want.”

However, critics say the Minister abruptly abandoned this position. On September 29, he announced what he described as a “generational success story” — not a fee reduction, but MultiChoice’s ongoing promotional offers, including the “Step Up” campaign that has been running since January.

The Minority has branded this a betrayal of public trust. “The Minister has failed to deliver on his promises and instead chosen to cloak MultiChoice’s marketing promotions as his own achievement,” the briefing stated. “This reflects a lack of rigour in negotiations and a penchant for deceit.”

They further demanded that the Minister:

Render an unqualified apology to Ghanaians.
Account for revenues accrued from fines imposed on MultiChoice.
Resign from his post, or be dismissed by the President.

With the impasse unresolved, the debate has shifted from consumer relief to questions of credibility, accountability, and the government’s handling of a sensitive industry that directly affects millions of households.

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