Vice President Jane Naana Opoku-Agyemang has called for greater professionalism, sustainable investment, and strategic positioning of African narratives to enable the continent’s film industry to compete globally.
Speaking at the maiden Regal Film Festival and Awards (REFFA) 2025 in Accra, she stressed that African stories must be told with “purpose and excellence” to resonate internationally while preserving cultural authenticity.
“Our stories are rich, authentic, and powerful. But they must be told with the excellence they deserve if we are to claim our rightful place in the global film industry,” she said.
The Vice President urged filmmakers to prioritise depth and quality, while encouraging investors and stakeholders to adopt a long-term view of industry financing. She noted that film has the potential to generate employment, strengthen cultural diplomacy, and contribute significantly to GDP growth.
REFFA 2025 brought together creatives from across Africa, featuring film screenings, masterclasses, panel discussions, and networking opportunities with international industry players. Organisers say the festival aims to position African cinema as a force in global storytelling.
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