In a bold move to elevate Ghana’s gold narrative on the global stage, GoldBod Jewelry, a subsidiary of the Ghana Gold Board, has officially unveiled celebrated broadcaster Kwabena Anokye Adisi, popularly known as Bola Ray, and award-winning actress Joselyn Dumas as its brand ambassadors.
The announcement was made at a colourful ceremony held at the company’s head office in Accra, drawing industry stakeholders, media practitioners, and cultural enthusiasts to witness what many have described as a strategic partnership between heritage and star power.
According to the Chief Executive Officer of GoldBod, Mr. Sammy Gyamfi Esq., the appointment of the two iconic personalities is a deliberate effort to project Ghana’s rich gold heritage and the artistry behind its jewellery fabrication.
“Bola Ray and Joselyn Dumas represent excellence and authenticity— the very values that define the GoldBod Jewellery brand,” Mr. Gyamfi stated. “Their appointment marks a major milestone in our mission to promote local value addition to Ghana’s gold resources.”
He further emphasized that the collaboration aligns with President John Dramani Mahama’s broader vision of positioning Ghana as a continental hub for authentic gold jewellery and ornaments.
With Bola Ray’s magnetic presence in the media landscape and Joselyn Dumas’s timeless elegance, the duo is expected to lead a series of brand campaigns, media engagements, and public outreach initiatives. These efforts will spotlight GoldBod’s latest collections, including fine gold and diamond jewellery, bespoke ornaments, and luxury accessories crafted with ethical sourcing and world-class precision.
The appointment of the two ambassadors is seen as a significant step in bridging the gap between Ghana’s cultural wealth and contemporary fashion, while reinforcing the country’s reputation as a beacon of gold excellence in Africa and beyond.
As the golden journey begins, all eyes will be on GoldBod Jewellery and its new ambassadors to see how they will sparkle on the global stage.
Leave a Reply